赢发彩票代理

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微信营销存在问题与发展建议
发布时间:2015-12-03
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赢发彩票代理   WEIXINSHITENGXUNGONGSIZAI 2011 NIAN 1 YUE 21 RITUICHUDEYIKUANWEIZHINENGZHONGDUANTIGONGJISHITONGXUNFUWUDEMIANFEIYINGYONGCHENGXU,WEIXINZHICHIKUATONGXINYUNYINGSHANGHEKUACAOZUOXITONGPINGTAITONGGUOWANGLUOKUAISUFASONGMIANFEI(XUXIAOHAOSHAOLIANGWANGLUOLIULIANG)YUYINDUANXIN、SHIPIN、TUPIANHEWENZI,YEKEYISHIYONGTONGGUOGONGXIANGLIUMEITINEIRONGDEZILIAOHEJIYUWEIZHIDESHEJIAOCHAJIAN,RU“,YAOYIYAO”、“PENGYOUQUAN”、“GONGZHONGPINGTAI”、“YUYINJISHIBEN”DENGFUWUCHAJIAN。

赢发彩票代理   WEIXINTUICHUSUIRANJINJINSANNIANDUOSHIJIAN,DANQIYINGXIANGLIBURONGXIAOQU。JUTONGJI,XIANYIYOU 6 YIYONGHUZAISHIYONGWEIXIN,BINGQIEZHEIGESHULIANGRENGRANBAOCHIBUDUANZENGZHANGDEQUSHI,KEYISHUO,XIANDAISHEHUIYIJINGQUANMIANJINRULEWU“WEI”BUZHIDEXINXISHIDAI。WEIXINSHISHIZAIZAIDEGAIBIANLEHENDUORENDESHENGHUOXIGUAN,YIJIHENDUOXINGYEDEYINGXIAOXIGUAN。

  1 WEIXINYINGXIAOXIANZHUANG

赢发彩票代理   WEIXINYINGXIAOSHISUIZHEWEIXINJISHUDEFAZHANERCHANSHENGDEYIZHONGCHUANGXINXINGDIANDUIDIANDEYINGXIAOFANGSHI。WEIXINDIANSHANGXIANZAISHIGEREMENHUATI,ZAIHENDUOWEIXIN“DASHI”KOUZHONG,WEIXINSHIYIGEHUAFUXIUWEISHENQIDEGONGJU。ZAIYIXIEYONGYOUWEIXINBUFENJIEKOUDEDISANFANGPINGTAIDEBANGZHUXIA,KAI“WEIDIAN”BIANDE“LINGMENJIAN”.YUSHI,YEKAISHIYOUYIXIECHAOQIANDEQIYEKAISHIMIAOSHANGZHEIKUAIXIN“DANGAO”,FENFENJIEZHUZHEIZHONGXINDEQUDAOJINXINGSHICHANGYINGXIAO。

  1.1 YONGHUGUIMOXUNSUKUOZHANG

赢发彩票代理   ZICONG 2013 NIANYILAI,WEIXINDIANSHANG、WEIXINSHANGCHENGYIZHISHIGEHUOBAODEHUATI,CONGWEITUIRE。ZAIZHEIGEGUOCHENGZHONG,WEIXINYOUYIGEDANCHUNDESHEJIAOGONGJUMANMANJINHUACHENGLEYIGECHANYE。ZAI 2014 NIAN,DAKAIWEIXINWOMENHUIFAXIAN“FAXIAN”ZHONGZENGJIALE“GOUWU”LANMU,WEIXINYIJINGCONGYIGESHEJIAOPINGTAIYANBIANCHENGSHENGHUOJIAOHUPINGTAI,TABAOKUOLETONGXIN、GOUWU、YULE。ZAOQIDEWEIXINSHANGJIASHITONGGUOGERENZHANGHAODEPENGYOUQUANJINXINGSHANGPINDEZHANSHIYUDINGJIA,ERMEIYIGEDINGDANDOUSHITONGGUOWEIXINTONGXINLAISHIXIANDE。ERXIANZAI,WEIXINGONGZHONGPINGTAIZENGJIALEWEIXINXIAODIANDEGONGNENG,NENGGOUSHIXIANSHANGPINDETIANJIA、GUANLI,DINGDANGUANLI、WEIQUANDENGGONGNENG。YONGHUSHULIANGJUZENG,JIEZHIDAOJINNIAN,WEIXINYONGHUSHUYIGUO 7 YI,WEIXINZIJIMEIYOUZHUANDAOQIAN,DANSHIQUEYANGHUOLEYIDAPIREN,WEIXINPEIXUN、WEIXINYINGXIAO、WEIXINTUIGUANG、WEIXINDISANFANGKAIFADENGDENG。

赢发彩票代理   1.2 YINGXIAOFANGSHIDUOYANGHUA

赢发彩票代理   MUQIAN,WEIXINDEZHUYAOYINGXIAOFANGSHIZHUYAOYOUYIXIAWUZHONG:①CHAKANFUJINDEREN,YINGXIAORENYUANZAIRENLIUZUIWANGSHENGDEDIFANGHOUTAI 24 XIAOSHIYUNXINGWEIXIN,GUANGGAOXIAOGUOSUIYONGHUSHULIANGTIGAOERJIAQIANG;②PIAOLIUPING,WEIXINGUANFANGKEYIDUIPIAOLIUPINGDECANSHUJINXINGGENGGAI,SHIDEHEZUOSHANGJIATUIGUANGDEHUODONGZAIMOUYISHIJIANDUANNEIPAOCHUDE“PIAOLIUPING”SHULIANGDAZENG,ZENGJIABEI“LAO”DEPINLV;③ERWEIMASAOMIAO,YIDONGYINGYONGZHONGJIARUERWEIMASAOMIAO,JIYONGHUTIGONGSHANGJIAZHEKOUHEYOUHUI;④KAIFANGPINGTAI + PENGYOUQUAN,XINGONGNENGDEKAIFANG,WEIFENXIANGSHIDEKOUBEIYINGXIAOTIGONGLEZUIHAODEQUDAO;⑤WEIXINGONGZHONGPINGTAI,TONGGUOFABUGONGZHONGHAO,RANGWEIXINYONGHUSUISHOUDINGYUEGONGZHONGPINGTAIZHANGHAO,RANHOUTONGGUOYONGHUFENZUHEDIYUKONGZHI,KEYISHIXIANJINGZHUNDEXIAOXITUISONG。

赢发彩票代理   2 WEIXINYINGXIAOCUNZAIWENTI

赢发彩票代理   JINGUANWEIXINYINGXIAOXIANZAIRUHUORUTU,BIJINGWEIXINCONGCHUXIANDAOXIANZAIJINYOUSANNIANDUOSHIJIAN,YINCI,WEIXINYINGXIAOYIRANCUNZAIHENDUOWENTI,BIZHECONGYIXIAJIFANGMIANJINXINGLECHANSHU。

  2.1 YINGXIAOXUQIUMEIYOUSHIXIANPINPAITUIGUANG SHOUXIANSHIGAINIANHUNLUAN。WEISHANGCHENG、WEIDIAN、WEIXINSHANGCHENG、WEIXINXIAODIAN、WEIZHIFU、WEIXINZHIFUDENGDENGGEZHONGGAINIANFANLAN,CHUANTONGQIYEWUSUOSHICONG,GUJILIANHULIANWANGYENEIRENSHIYEMEIJIGEGAOQINGCHULE,GUANFANGJIESHIQUEWEI。QICISHIWUFASHIXIANPINPAITUIGUANG。MUQIANDEWEIXINYINGXIAOMOSHIWEINENGSHIXIANRANGSHANGJIAHEXIAOFEIZHETONGSHIHUOLIDEYAOQIU。JIUQIYUANYINZAIYUWUFENLEIYUPAIXINGDEGONGZHONGZHANGHAOXITONGBULIYUYONGHUQUGUANZHUYIGEGONGZHONGZHANGHAO。ERXIANGBIZHIXIA,WEIBOKEYISHIYIZEXIAOXIGUANGFANZHUANZAI,DANSHIWEIXINHAIYAOYONGHUZIJIQUSOUSUOHECHAZHAO。YOUCIKEJIAN,WEIXINZAITUIGUANGFANGMIANSUOQIDAODEZUOYONGMINGXIANBUJIWEIBO。

  2.2 TUISONGXINXIYUEDULVDI,HUDONGGANZHIDUDI WEIXIN“DIANDUIDIAN”DECHUANBOMOSHISHIQIYOUBIEYUWEIBODEYIGEZHONGYAOTEDIAN,DANSHIWUFAWEIYONGHUTIGONGYIGEXIANGHUJIAOLIUDETUJING。YEJIUSHISHUO,WEIBOFENSIKEYIXIANGHUJIAOLIU,DANSHIZAIWEIXINSHANG,ZHIYUNXUQIYEZHANGHAOCHAKANFENSIDEFANKUIXINXI,ERFENSIYUFENSIZHIJIANWUFASHIXIANXINXIGONGXIANG。ZAIDANYIDEJIAOLIUMOSHIXIA,DADUOSHUQIYEZHANGHAODOUYIBIJIAOKEBAN、SHENGYINGDEYANCIQUHUIYINGYONGHUDEFANKUI,ERFENSIZHIJIANDEHUDONGJIAOLIUYUANBUSHIZHEIXIECHIHUANSHENGYINGDEHUIFUKEYIDAITIDE,ZHEISHIWEIBOFENSIHUOYUEDUGAOYUWEIXINDEZHUYAOYUANYIN。 LINGYIFANGMIAN,WEIXINPINGTAITUISONGXINXIDEDAKAILVBUGAO。YONGHUDESHOUJIJIHUMEITIANDOUHUISHOUDAOGELEIWEIXINGONGGONGPINGTAIFASONGDEGUANGGAOXINXI。DANGRAN,QIZHONGBUFAYOUJIAZHIDEXINXI。DANSHIMEIRIJUDADEXINXILIANGBUTINGDIKAOYANZHEYONGHUDENAIXIN,YONGHUBUDEBUZHIJIEJIANGQIPINGBI,ZAOCHENGTUISONGXIAOXIDAKAILVDI。

  2.3 YONGHUYINSIANQUANRONGYISHOUDAOWEIXIE WEIXINYICHENGWEISHIXIAZUILIUXINGDESHEJIAORUANJIANZHIYI,BUSHAOSHANGJIAMIAOZHUNLEWEIXINYINGXIAO,BAOKUOPENGYOUQUANJI“ZAN”HUANLIDENGYIXILIESHOUDUANCENGCHUBUQIONG。YONGHUZAI“GUANZHUZHIDINGZHANGHAO”HOUJIUBUDEBUJIESHOUZHANGHAOFALAIDETUISONGXIAOXI,SUIRANKEYIQUXIAOGUANZHU,DANSHIZIJIDEXINXIKENENGWUFASHANCHU,YINCI,BUDEBUZHIYIWEIXINPINGTAIDEXINXIANQUANWENTI。ZHEIQIZHONGJIYOUBUSHAONENGRANGYONGHUCHANGTIANTOUDE“XIANBING”,YEYOUBUSHAOXUJIAXINXIYANHUXIADE“XIANJING”.ZHEIJIUYAOQIUYONGHUSHIKECALIANGYANJINGZIXIFENBIAN,KANQINGXIAOXILAIYUAN,LEJIESHANGJIACHENGXINDU,YIMIANSHANGDANGSHOUPIAN。

赢发彩票代理   CIWAI,ERWEIMABUNENGQUESHAOGUIFANDEGUANLICUOSHI,WOMENZHIDAO,ERWEIMAJISHUKAIFADECHUZHONGSHIWEILEFANGBIANWEIXINYONGHUDESHIYONG,ERZHEIGETEDIANRUJINQUECHENGWEILESHOUJIBINGDUDEDIAOYUWANGZHANCHUANBODEXINQUDAO,BUFAFENZIZHIXUPINGJIEXIAOFEIZHEDEERWEIMAJIUKEYIQINGSONGDISHISHIWANGLUOZHAPIAN,HUOZHEMAOMINGXIAOFEIDENGFEIFAHUODONG。

  3 WEIXINYINGXIAOFAZHANDEJIANYI

赢发彩票代理   WEIXINYINGXIAOSUIRANCHIXUSHENGWEN,DANRUHEHELILIYONGWEIXINJINXINGYINGXIAOSHIQIYESUOBIXUGUANZHUDEWENTI。WEIXINYINGXIAOSHIBASHUANGRENJIAN,RUHEHELIDILIYONGWEIXIN,WEIQIYEDAILAIYIXIANGBUDAODESHOUHUO,BIMIANSHIYONGBUDANGYINQIKEHUDEFANGAN,DAOZHIJIQIYEDAILAIJUDASUNSHI,SHIZHIDESHENSIDE。

赢发彩票代理   3.1 FASONGXINXIDEPINLVYAOSHIDUXING QIYEXIANGQIFENSITUISONGCHANPINHEHUODONGXINXISHI,WEILERANGKEHUJISHILEJIEXIANGGUANXINXI,HUIPINFANDEXINXITUISONG,DAN“HONGZHASHI”DEPINFANXINXITUISONGHUIZAOCHENGGUKEDEJIDADEFANGAN。RUGUOKEHUYITIANJIESHOUDAOSHUTIAOLAIZITONGYIGUANFANGWEIXINTUISONGDENEIRONGKENENGDOUCHABUDUODEXINXI,TAHUIZUOHEGANXIANG?MEICUO,GUOKUAIDETUISONGJIEZOUJIYOUKENENGYINQIKEHUDEFANGAN,YIZHIKEHUQUXIAODUIQIYEGUANFANGWEIXINDEGUANZHU。JUDIAOCHA,QIYETUISONGXINXIPINLVWEILIANGDAOSANTIANYICI,SHIBIJIAOHESHIDETUIDONGXINXIJIEZOU。

  3.2 WEIXINYINGXIAOSHIFOUCHENGGONGDEGUANJIAN---CHANPINBENSHEN WULUNSHIWEIXINYINGXIAOHAISHISHITIJINGYING,CHANPINZHILIANGDOUSHIDIYIWEIDE。YONGHUTONGGUOWEIXINQUDAOGOUMAIHESHIYONGSUOXUCHANPINHOU,HUIDUICHANPINZHILIANGHEXIAOSHOUSHANGDEFUWUZHILIANGYOUYIGEKEGUANDERENSHI,RUGUOXIAOFEIZHEDUICHANPINDEMANYIDUJIAOGAO,BIRANTONGGUOPENGYOUQUANFENXIANGGOUWUXINDE。XIANGJIAOYUYINGXINGDEDAGUANGGAOXUANCHUANFANGSHIERYAN,ZHEIWUYISHIYIZHONGYOUXIAODEQUDAO。ERQIE,ZAIJINGZHENGJILIEDEWEISHANGSHICHANG,CHANPINZHILIANGJIUJUEDINGZHEYONGHUKOUBEI,YONGHUKOUBEIJUEDINGZHENIDESHENGCUNKONGJIAN。RUGUOWEIYONGHUTIGONGLIEZHISHANGPIN,HUOZHENIDESHANGPINDABUDAOYONGHUMANYIDENEIGEDIAN,JIUHUISHIYONGHUGANJUEBEIQIPIAN,YONGHUSUISHOUYIGE“LAHEI”DONGZUO,JIUKENENGSHICHANPINCONGCIZAIWUXIAOSHOUQUDAO。

  LINGWAI,LIANGHAODESHOUHOUFUWUDUIYUTISHENGGUKEMANYIDUYEZHIGUANZHONGYAO。ZAIYINGXIAOGUOCHENGZHONG,CHANPINNANMIANCUNZAIXIACI,ERYIXIEWUAIDEXIAOXIACIKEYITONGGUOTITIEZHOUDAODESHOUHOUFUWULAIMIBU。ZHEIJIUYAOQIUWEISHANGYAOMIQIEGUANZHUGUKEDEFANKUIYIJIAN,JISHILEJIETAMENDUICHANPINDEKANFA,GENJUGUKEDEYIJIANBUDUANGAIJINYINGXIAOCELVE,CONGERKUODAYINGXIAOGUIMO。

  3.3 HELIGUIFANGUANLIYONGHUSHUJU

赢发彩票代理   WEICHONGFENLIYONGDICHENGBENGAOXIAOLVCHUJIMUBIAOYONGHUDEWEIXINYINGXIAOMOSHI,BIXUGUIFANGUANLIYONGHUSHUJU。YISHIJIBENXINXIZHUCE,ZHUCEWEIXINZHANGHAO、QIANMINGBEIZHUWANGDIANDIZHIJIJINGYINGFANWEI;ERSHIMEITIANTIANJIAHAOYOU,CHONGFENLIYONG“FUJINREN”GONGNENG,JIANCHIMEIRIZHUDONGTIANJIAFUJIN 10 WEIHAOYOU,BINGTONGGUOBEIZHUYONGHUJIBENXINXIJILEIYOUXIAOMUBIAOKEHU;SANSHIGUIHUAXUANCHUANFANGAN,HELIGUIHUAMEITIANTUISONGSHIJIAN、CISHUHEJINXINGNEIRONGFENLEI;SISHIJIANLILAOYONGHUDANGAN,ZHUDONGTIANJIAQIANLAIXIAOFEIDEKEHUWEIXIN,ZHANKAIYOUXIAODEMIANFEIZIXUNFUWU;WUSHIDINGQIFENXIZONGJIE,MEIYUEDUIWEIXINYINGXIAOYEWUJINXINGZONGJIE,FENXIYONGHUFENBUJICANYUHUODONGLEIXINGQINGKUANG,MINGQUEXIAYIBUCUOSHI。

  CANKAOWENXIAN:

赢发彩票代理   [1]BAIDUBAIKE。WEIXIN[EB/OL].

  [2]ZUOPEIPEI。WEIXINYINGXIAOCUNZAIDEWENTITANXI[J].ZHONGGUOSHANGMAO,2013(36)。

赢发彩票代理   [3]LONGYAPING。WEIXINYINGXIAO---JIYU SoLoMo DEYINGYONG[J].SHANGCHANGXIANDAIHUA,2013(22)。

  [4]QILEI,ZHANGLI。QIYEWEIXINYINGXIAO[J].QIYEYANJIU,2013(11)。

赢发彩票代理   [5]YUQIANQIAN。LINGSHOUYEKAIZHANWEIXINYINGXIAODEYOUSHITANXI[J].XINXIYUDIANNAO,2014(Z1)。

  [6]WANGSHIJIE。GUANYUWEIXINYINGXIAOXIANZHUANGJIDUICEDESIKAO[J].XINJISHU,2014(10)。

  [7]WANGYAN。WEIXINDEDIANZISHANGWUYINGXIAOFENXIDIANZISHANGWU[J].2014(08)。

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