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宿迁市电商花木产业发展现状、问题及建议
发布时间:2020-01-16

  摘    要: 花卉产业作为新兴产业,具有很大的市场潜力。改革开放以来,中国花卉面积不断增加,近年来,中国花卉市场因为有政府扶持,发展势头良好,还具有很大的上升空间。2018年,国家农业综合开发办公室在《农业综合开发扶持农业优势特色产业规划(2019-2021年)》文件中提出了大力发展农业特色经营产业的要求。为了响应这一号召,宿迁市紧跟中央出台了《中共宿迁市委宿迁市人民政府关于贯彻落实实施乡村振兴战略的意见》文件,提出要对花木空间开发模式进行优化,并利用花木产业来提高经济效益。

  关键词:赢发彩票代理 宿迁; 花木电商; 未来发展;

  一、宿迁市电商花木产业发展现状

  (一)电商花木发展规模

赢发彩票代理   ZAIHULIANWANGYINGYONGZHUJIANPUJIDAOJUEDADUOSHUJIATINGSHENGHUODEQINGKUANGXIA,DIANZISHANGWUYIJINGCHENGWEINONGCUNSHENGHUOYIGEBUKEHUOQUEDEZUCHENGBUFEN,WEINONGYESHENGCHAN、NONGMINSHENGHUOHENONGCUNFAZHANTIGONGLEZHONGYAODEXINXIFUWU。SUIZHEJINGJIDEFAZHAN,RENMENDESHENGHUOSHUIPINGZHUJIANTIGAO,HUAMUYISHUCHENGWEIRENMENZHUIQIUSHENGHUOPINZHIDEYIZHONGBIAOXIAN。WEILEZHENZHENGTIXIANHULIANWANGDUIYUHUANONGDEJIAZHI,SUQIANSHIZHILIYUHUAMUCHANYEDEFAZHAN,LIZHENGJIANGSUQIANHUAMUTUIGUANGDAOQUANGUO,SHIQICHENGWEIHUAMUSHENGCHANZHONGDI。JINGGUOSHUNIANFAZHAN,SUQIANSHIQUDELEJIAORENCHENGJI。2019NIAN,SUQIANSHIHUOPING“ZHONGGUOTAOBAOZHEN”16GE、“ZHONGGUOTAOBAOCUN”132GE,JUNZHANJIANGSUSHENGZONGSHUDE33%YISHANG。2019NIAN1YUEFENZHI6YUEFEN,SUQIANSHIHUAHUIMIAOMUCHANPINWANGLUOJIAOYIEDA76.6YIYUAN,TONGBIZENGZHANG26.61%。

  (二)电商花木特色经营

  宿迁市政府搭建和花木相关的舞台,鼓励花木销售商创办具有宿迁特色的品牌经济产业,最终使其成为宿迁市经济发展的明星产业,使宿迁这个舞台在世界发光发亮。从2017年起,宿迁市按照“一村一品一店”的发展思路,利用现有资源,积极推进花木产业规模化、标准化发展,注重品牌理念,加强市场建设,通过发展一批具有鲜明品牌特色、高附加值的产业,成功建立省级以上具有高知名度的品牌79件,并积极开展花木品牌展示活动,进一步提高知名度,逐步增强“一村一品”专业村农产品市场影响力,拓宽市场。2018年宿迁市花卉苗木批发企业数量共有803家,占全国比重4.04%,其中员工7504人,年销售收入为4927.82万元,获得净利润488.73万元。
 

宿迁市电商花木产业发展现状、问题及建议
 

  (三)电商花木现有供应链

  1. 物流:

赢发彩票代理   “WULIU+XIANDAINONGYE”ZHULINONGCUNHUAMUZHENXING。HUAMUCHANYEZHONGZUIGUANJIANDESHIWULIUHUANJIE,QIGUANCHUANYUYUANCHANDIDAOXIAOFEISHICHANGDEHUAMUCHANPINZHENGGEYUNZUOLIUCHENG。SUQIANSHIYITUO“HUAMUSHI”DEZIYUANYOUSHI,JIAKUAITUIDONGWULIUCHANYEHEXIANDAINONGYERONGHEFAZHAN。SUQIANYIYUANZHENGWULIU、JINGHONGWULIU、XINDAWULIUWEIZHUDAODEWULIUQIYEWEIBANJINGXIANGSIZHOUDIQUBUDUANKUODA,SHUBAIJIAZHONGDENGXINGWULIUQIYEFENBUZAISUQIANGEDI,ZHICHENGLEYIZHANGMIJIDEWULIUWANGLUO。ZHENGFUWEILEJIADAHUAMUQIYEYUWANGLUOSHANGJIADELIANXI,JIANLILEHUAHUIYUMIAOMUWANGLUOLIANHEXIAOSHOUXIEHUI,WANSHANWULIUPEISONGTIXI,DALITUIJINWULIUHEDIANZISHANGWUDERONGHEFAZHAN。2018NIAN,SUQIANKUAIDIZAIHUOXINGAO,BISHANGNIANTONGQIZENGZHANG28.83%,QIZHONGHUAHUIYUMIAOMULEICHANPINZHAN55%YISHANG,LADONGLEHUAHUIYUMIAOMUJIAOYIEDUODABAIYIYUAN。

  2. 信息流:

  HUAMUCHANYESHENGCHANSHANGSHOUXIANYAOQUEDINGHESHIDECHANPINDINGWEI、GENJUKEHUXIHAOZHIDINGYINGXIAOCELVE,TONGGUOJIANLIWANGZHANLAIDAJIANSUQIANHUAMUGONGYINGSHANGHEXUQIUZHEZHIJIANDEXINXIQIAOLIANG。TONGSHI,HUAMUSHENGCHANSHANGKEYIZAIYOUZHIMINGDUDEMEITISHANGZUOXUANCHUANTUIGUANG,RANGGUKEGENGJIASHENKELEJIECHANPIN,JINERYUANYIGOUMAICHANPIN,FAHUIXINXILIUZAISHANGPINGONGYINGLIANZHONGDEZUOYONG。SUQIANSHIZHENGFUZHONGSHIHUAMUCHANYEDEFAZHAN,NULISHIXIANCHENGWEIDIYIHUAMUSHICHANGDEMUBIAO,DAZAOYIGEJIAZHIBAIYIDEHUAMUSHICHANG。WEICI,SUQIANSHICHENGLIHUAHUIMIAOMUXINGYELIANHEHUI,XIYINGENGDUORENLEJIEBINGYUANYIJIARU。2018NIANSUQIANSHIHUAMUDIANZISHANGWUJIAOYIETONGBIZENGZHANG20.2%。1ZHI8YUEFEN,SUQIANSHIDIANZISHANGWUJIAOYIE780YIYUAN,ZENGZHANG20.2%。WANGDIANSHULIANG6.2WANGE,DIANSHANGCHANYEXIANGGUANCONGYERENSHUCHAOGUO50WANREN,QIZHONGZHIJIECONGYERENYUAN10.2WANREN。SHENKELIJIE“XINXILIU”,KAIQIHUAMUCHANYEFAZHANDEXINSHIYE。

  3. 资金流:

  SUQIANSHISHIZHANLVEZHUANXING,ZAISHICHANGNEITOURUGENGDUODEHUAMUCHANPIN,QIESHIZENGJIACHANYEJIXIAO、ZENGJIAHUANONGDESHOURU。JINNIANLAIDESUQIANHUAMUPENJINGJIAOLIUDAHUI,GENGSHIJIANGHUAMUJIFUSHUCHANPINTIGAOLEYIGEXINDECENGCI。SUQIANSHIZHENGFUYIJUDILIYOUSHI,HELIJINXINGCHANYEBUJU,JIADAZHAOSHANGYINZILIDU,YINJINKESHANGTOUZIXINGJIANHUAMUJIDI。SUQIANSHIJUBANDUOJIEHUAMUJIEBINGZAISHEHUISHANGQUDEHENHAODEYINGXIANG,DISIJIEHUAMUJIEXIYINZIJINJIN19YIYUAN。

  二、宿迁市电商花木产业未来发展面临的问题

  (一)电子商务专业人才短缺

赢发彩票代理   HUAMUPEIYUZHE、DISANFANGJIESHAOJIGOU、HUAMUXIAOSHOUSHANGHEHUAMUQIYESHIHUAMUDIANZISHANGWUDEZHUYAOCANYUZHE,HUAMUDIANZISHANGWUSHICHANGSHUNLIYUNXINGDETIAOJIANZHIYISHIQIZHUYAOCANYUZHEDUIYUDIANSHANGDEZHENGQUELIJIEHEYUNYONG。HUAMUCONGYERENYUANQUEFADUIDIANZISHANGWUDERENZHI,FANGAIHUAMUDIANZISHANGWUKUOZHANGDEBUFA,ZUAIQIYEGUIMOHUADEFAZHANCHENGDU,SHIDIANSHANGDEYOUSHIBUNENGQUANBUFAHUI。YOUYUQUEFAZHUANYEDEZHISHIHEDUIJISUANJIDENGXINKEJIDEMOSHENG,HUAMUDIANZISHANGWUDEZHUYAOCANYUZHEBUNENGHENHAODIJINXINGHUAMUDIANZISHANGWUDEYUNYING。YINGXIAOFANGSHIBUGOUFENGFU,CHANPINBUNENGDEDAOHENHAODIXUANCHUAN,QIYEZHINENGBEIDONGDIDENGDAIDINGDAN,ERBUNENGZHUDONGCHUJI,XUNZHAOKEHU。SUIZHEHUAMUCHANYEDIANSHANGFAZHANJINCHENGTUOZHAN,HUAMUXIAOSHOUSHANGXUYAOYOUGENGJIAYOUXIUDETUANDUI,YIJITONGXIAOWANGLUOJISHUDEJINGYING,RUYUNYINGHEWEIHUWANGLUOWANGZHAN,TONGJIHUAMUYINGXIAOXINXI,BINGFENXIQIZHONGDELIANXI、ZAIXIANSHICHANGDEGUANLIDENG。ERMUQIANDEHUAMUPEIYUZHEBUNENGQUANMIANLIJIEHEYUNYONGDIANSHANG,GENGWUFAGAOXIAODILIYONGHULIANWANGJINXINGHUAHUIHEMIAOMUCHANPINDEWANGLUOYINGXIAO。JIEZHI2019NIAN,DIANSHANGSHANGWUCHANYEXIANGGUANCONGYERENSHUCHAOGUO55WANREN,DANSHIHUAMUCONGYERENYUANJINYOU20DUOWANREN,HUAMUJINGJIRENZHIYOU1.3WANREN,QIZHONGZHUANYEJISHURENYUANGENGSHAO。ZHEIZAIHENDACHENGDUSHANGZHIYUELEHUAMUCHANYEDEFAZHAN。

  (二)售后服务体系建设滞后

  YOUYUWANGSHANGJIAOYIDEJISHIXING,TEBIESHITAOBAOJIAOYI,XUDUOGONGYINGSHANGZAIDEDAOMAIJIADEPINGLUNHOUBIANFANGQILEHOUXUFUWU,DUIYUMAIJIAHUAHUIHOUXUSHENGZHANGQINGKUANGBUJINXINGERCIHUIFANG,DUIYUYIJINGHAOPINGGUODEMAIJIAWENTIYEBUJINXINGJISHIYOUXIAODEHUIDA,DAOZHIMAIJIAHOUXUGUANGANBUHAO,DUIDIANPUDEERCIHUIGOULVJIANGDI。YIFANGMIANSHIYINWEIZAIBUTONGDIQUHUAMUSHENGZHANGDEHUANJINGQIHOUTURANGBUTONG,XIAOFEIZHEDUIYUHUAMUZAIZHONGHEJINXINCHENGDUBUTONG;LINGYIFANGMIANYOUYUHUAMUXIAOSHOUYIBANSHIBOLIDUOXIAOMOSHI,HUAMUXIAOSHOULIANGDA,RUGUODUIMEIGEGUKEDOUJINXINGHUIFANG,HAOSHIHAOLIBUFUHESHANGJIAYINGLIDEMUDE。SHANGJIAJIBUNENGHENHAODIXIYINXINGUKE,YOUBUNENGYUNYINGHAOYUANYOUDEGUKEQUNTI,DAOZHIDALIANGKEHULIUSHI。

  (三)缺乏制度规范意识

赢发彩票代理   ZHENGFUSHANGWEICHUTAIGUIFANHUAMUCHANYESHICHANGZHILIANGDEYOUGUANWENJIAN,HUAMUSHICHANGHUNLUAN,HUAMUPINZHICANCHABUQI,XIAOSHOUSHANGYICICHONGHAO,TONGSHIYINWEIWANGSHANGXIAOSHOU,GUKEBUNENGJIECHUSHITISHANGPIN,GENGDUOSHIHOUJINNENGTONGGUOHUAMUGONGYINGSHANGTIGONGDETUPIANHEWENZILAIPANDUANCHANPINDEZHILIANG。YOUYUHENDUOGUKEBUNENGSHOUDAOHETUPIANXIANGFUDESHANGPIN,SUOYIRONGYICHANSHENGCHAPING,BULIYUSHANGJIADEXINYONGSHENGJI。WANGLUOXIAOSHOUZHONGHUAMUCHANPINCANCHABUQIDEGENBENYUANYINZAIYUWANGLUOHUAMUXIAOSHOUQUEFASHICHANGZHUNRUZHIDU,RENHESHANGJIAHEGERENDOUNENGKAIWANGDIAN,JINXINGWANGLUOHUAMUXIAOSHOU,MEIYOUMENJIAN,MEIYOUTONGYIJIANGUAN,WEIYIXIEFEIFAFENZIHEBULIANGSHANGJIATIGONGLEKECHENGZHIJI。

  (四)缺乏竞争优势

  YIFANGMIAN,ZAIGUONEIHUAMUJINGZHENGJILIE,LIRUYANLINGHUAHUIYOUDETIANDUHOUDEZHONGZHIHUAHUIDILITIAOJIAN,SHIHENANBEIFANGGEZHONGHUAMUDESHENGCHANZHONGZHI,BINGQIEZHONGZHIHUAMULISHIYOUJIU,HUANONGJINGYANFENGFU。ZAIBIRU,KUNMINGSIJIRUCHUN,SHIYIDUOZHONGHUAMUSHENGZHANG,GUONEIZHIMINGDUGAO。LINGYIFANGMIAN,GUOWAIHUAMUQIYEYEDUIZHONGGUOHUAMUSHICHANGHUSHIDANDAN,LIRUYOUZHEFENGFUDEGAOKEJIZHONGZHIJISHUDEHELANHUAHUI。YINCI,SUQIANZAIQIANGDADEJINGZHENGYALIXIABIXUCAIQUCUOSHI,QIANGZHANSHICHANG。

  三、对宿迁市电商花木产业未来发展的建议

  (一)培养引进电子商务专业人才

  QIYEKEYIHEGAOXIAOHEZUO,ZAIGAOXIAONEIKAISHEHUAMUZHONGZHIYIJIXIAOSHOUJINENGDEZHUANYEKECHENG,PEIYANGJUYOUZHUANYEZHISHIDEJINGYINGTUANDUI。ZHENGFUCHUTAIYOUHUIBUTIEZHENGCE,XIYINGENGDUODERENCAIHUILIU,WEIHUAMUSHICHANGZHURUXINXIANXUEYE。HUAMUQIYEHEXIAOSHOUSHANGYEYINGGAIZHONGSHIRENCAIDEPEIYANG,YAOQINGSHENGNEIYOUXIUJIAOSHI,DINGQIDUIYUANGONGJINXINGPEIXUNZHIDAO,XUEXIXINXINGDIANZISHANGWUZHISHI,DAZAOTESEDIANPU。LIANXISHIJI,ZHAOCHUSHIHEZIJIDEHUAMUXIAOSHOUZHILU。HUANONGKEYIXUEXIGUONEIWAIXIANJINJISHU,QUQIJINGHUA,QUQICAOPO,JIANGZIDONGHUA、DIANZIHUAYINRUZHONGZHIGUOCHENG,LIRUWURENFEIJIPENSANONGYAO,SHISHIJIANKONGHUAMUSHENGZHANGQINGKUANGDENG,TIGAOHUAMUZHONGZHIDEXIAOLV;YEKEYITONGGUOPEIYUXINPINZHONG,XIYINQIYEYIJIXIAOFEIZHEDEMUGUANG,ZUODAOYUZHONGBUTONG。

  (二)售后服务多元化

  YIFANGMIANDIANJIAJIAQIANGSHOUHOUGUANLI,KEYISHEJIYIGEZHINENGXIAOCHENGXU,DINGSHISHOUJIGUKEGOUMAIHUAMUCHANPINDEHOUXUSHENGZHANGQINGKUANG,DUIYUZHONGFUCISHUJIAODUODEWENTI,TONGYIHUIDA,HUOZHEGONGGAOTISHI,FANGBIANKEHULIULAN。HAIKEYIKAISHEYIGEGONGGONGJIAOLIU“XIAOSHEQU”FANGBIANMAIJIAZHIJIANXIANGHUJIAOLIU,JIANSHAOSHANGJIADECHENGBEN。SHANGJIADINGQIJIANCHASHIFOUYOUBULIANGXINXI,BAOZHENGRUANJIANLIANGHAOYUNXING。SHANGJIAHAIKEYIZAIXIAOCHENGXULIBUDINGSHITUIJIANZUIXINHUOZHELIUXINGDESHANGPIN,WEIHUHAOYUANYOUDEKEHUQUNTI。LINGYIFANGMIAN,QIYEKEYIZENGSHEYIGECANJIRENKEFUGANGWEI,DUIQIJINXINGSHOUHOUFUWUDEPEIXUN,JIANGDICHENGBENDETONGSHI,YOUXIAOCHULISHOUHOUBUWANSHANDEWENTI,BUJINKEYITIGAOGUKEDEMANYIDU,YEKEYIWEIGONGYISHIYEJINYIFENXIN。

  (三)加快行业标准化建设

  SUIZHEWANGLUOMEITIDEBUDUANFAZHAN,XINXICHUANBOSUDUYUELAIYUEKUAI,FANWEIYUELAIYUEGUANG,SHUYANGHUAMUWENTIPUGUANGDEANJIANZENGDUO,SUQIANHUAMUZAIQUANGUOFANWEINEIDEMINGYUSHOUDAOLEHENDAYINGXIANG,YINGXIANGLEDANGDIHUAMUDEXIAOSHOU。ZHENDUIYISHANGWENTIWOMENJIANYI:YIFANGMIAN,GEHUAMUCHANYEXIEHUIYINGLIANHEQILAIYUZHENGFUJIANGUANJIGOUHEZUO,WANSHANHUAMUDIANZISHANGWUQIYEDEGUANLI,DUIYUBULIANGSHANGJIAJINXINGCHENGJIE,DUIYUEXINGSHANGJIAJINZHIQIJIXUXIAOSHOU,BINGGONGSHIQIDAOJINGSHIZUOYONG;LINGYIFANGMIAN,SHANGJIAYAOZHUZHONGHUAMUPINZHI,TIGAOZHONGZHIZHEDESHUIPING,XUEXIXIANJINSHENGCHANJISHU,TIGAOSHEHUIZERENXIN,CHENGXINJINGYING,BUYIQIPIANXIAOFEIZHEDEFANGSHICONGZHONGHUOLI。ZHEIYANGYILAI,HUAMUSHICHANGJIANGBIANDEGENGJIAGUIFAN、TOUMING,SHICHANGYENENGGENGJIAJIANKANGPENGBOFAZHAN。

  (四)优化产业结构

赢发彩票代理   QIYEKEYIHELIJIEJIANDUISHOUCHENGGUOJINGYAN,JIEHEZISHENYOUSHI,ZUOCHUJUYOUTESEDECHANPIN。LIRU,ZAIQIXIHUAMUXIAOLIANGGAOFENG,QIYEKEYITONGGUOGAIBIANHUADUOBAOZHUANG,ZHIZUOCHENGGEZHONGTESEYANGSHILAIXIYINGUKE。KAISHEZHUANMENJIDI,YIJIAQIANGHUAMUCHANYEDEZHENGHE,CUJINHUAMUCHANYEFAZHANMOSHIYOUYIYAOSUTOURUWEIZHUXIANGYICHUANGXINWEIZHUZHUANBIAN,DALITUIJINHUAHUIMIAOMUCHANYEJIEGOUYOUHUASHENGJI,CUJINHUAMUCHANYEXIANGJIQUNSHI、GAOPINZHIFAZHAN。HUAMUDIANSHANGWANGDIANZHONGDUO,ZAIHEQIYEHEZUOZHONGWANGWANGCHUYUBULIDIWEI,DEDAODEFUWUXIANGDUIJIAOCHA。YINCI,SUQIANZHENGFUTOUZIJIANSHEHUAMUSHIFANYUANXIANGMUBINGCHUTAIDUOXIANGZHENGCEXIYINGUONEIWAIZHIMINGQIYERUZHUSUQIAN,CONGSHIGAOPINZHIDEHUAHUIMIAOMUZHONGLEIKAIFA,LIYONGZISHENYOUSHI,DADAOPINGHENGSHICHANGDEMUDE。JIEZHI2019NIAN,HUAMUSHIFANYUANBUJUMIANJIDA3000MU,TONGSHIYINJINHEZIQIYE,ZAIBENDIJINXINGGONGCHANGHUASHENGCHAN,TOURUSHENGCHANHOUGUJINIANHUOLIKEDA5000WANYUAN。

  参考文献

  [1]王经政,秦小丽.宿迁花卉产业化存在的问题及其对策研究[J].商业经济,2011(09):75-76.
  [2]王嘉奇,张琰,仝爱华.沭阳县花木产业电子商务发展建议[J].合作经济与科技,2017(03):118-119.

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